Success for sports organizations goes beyond performance on the field—it’s also about engaging fans and maximizing reach on owned and earned media. Achieving this balance, however, is increasingly complex.
A prime example of this impact is Burnley FC. The English soccer club adopted Blinkfire in the 2023-24 season to enhance collaboration between their sponsorship and content teams. By leveraging our platform, Burnley FC has strengthened its presence in the competitive landscape of social media and sponsorships—demonstrating how a data-driven approach can drive significant growth.