Smarter Sponsorships.
Bigger Impact.
Optimize your brand's performance with AI-driven valuations and insights, connected to the purchase data you already have.
Brand sponsorship measurement, end to end.
Deal Management
Monitor deals and active campaigns.
Campaign Tracking
Understand pacing and performance.
Maximize Value
Accurately assess and value partnerships.
Analyze Insights
Track and analyzefollower sentiment.
Competitive Research
Rank brand exposure against leaders.
Connect your exposure data to your purchase data.
Blinkfire measures the top of your funnel. You own the bottom. Two ways to connect them.
If you have a data team
Your warehouse, our data.
Every logo detection, broadcast second and earned post lands in the environment your analysts already work in, as governed tables they can join to purchase data on their own terms.
- Native Snowflake adaptor
- Native Databricks adaptor
- REST API and webhooks
- Scheduled CSV and Parquet exports
- MCP server for ChatGPT, Claude, and Perplexity
If you don't
Send us the file. We'll do the join.
No warehouse and no engineers required. Share a sales export and we model it against your exposure ourselves.
- Upload a spreadsheet or sales export
- Orders, promo redemptions, sell-through
- We handle the matching and modeling
- Ask in plain language, get a finished report
- No engineering lift on your side
Stop guessing what your sponsorships returned.
Upgrade your insights
Core Features
Advanced tools to simplify partner prospecting and management.
Sponsorship Hub
- AI-powered insights help you manage all potential and current partnerships in one platform.
- Bespoke CRM leverages predictive analytics and deal tracking to streamline communication and optimize revenue.
- Rate card potential partnerships based on real-time ad rates across digital and social platforms.
Dynamic Analytics
- Report on your brand’s exposure and value in real-time, so you stay updated on performance and pacing.
- Optimize your brand’s impact before end-of-year reports come in. It’s the only way to make better decisions.
- Interactive dashboards make sharing trends and insights easier than ever, both internally and externally.
Talent Tracker
- Identify influencers, athletes, and creators, ensuring your brand connects with the right personalities.
- Review performance metrics, audience demographics, and engagement to choose talent that aligns.
- Organize and monitor relationships with prospects in one dashboard, enabling collaboration and execution.
Enhance Content
- Get accurate valuations of social content to ensure transparent reporting and maximized negotiations.
- Monitor content assets to optimize and shape future content in order to work more closely with partners and talent.
- Leverage trend data to project future asset value, aiding in content and sponsorship strategy.
Industry Comparisons
- Benchmark social media KPIs to evaluate performance against competitor brands, talent, and other entities.
- Identify high-performing assets that are sponsoring ownership organizations, athlete, talent, and more.
- Analyze audience engagement data to reveal where your brand is making the most impact for your money.
Broadcast Report
- See every broadcast your brand appeared in, listed by property, network, date and market. No waiting on a rights holder to send you a recap.
- Exposure time, placement and value are broken out per broadcast, so a jersey second reads differently from an LED second.
- Compare across every property you sponsor to see which broadcasts actually put your brand on screen, and which ones only promised to.
Measure sponsorship impact everywhere: social, digital, web, app, broadcast, TV earned media, and ticketing.
Full Service
Not a support queue. An extension of your team.
Most analytics tools hand you a login and wish you luck. Full Service puts a consultative team behind your account: people who know your category, your deals, and what your CMO asks for at season's end. Available as an add-on to any Blinkfire subscription.
Talk to us about Full Service →Reports built for you
Season recaps, mid-campaign checks and renewal decks, produced by the team rather than pulled from a template. You review and send rather than build from scratch, and every analysis is written for your audience.
Best practices, before you ask
You hear from us when something moves: an underperforming placement, a partner outpacing your portfolio, a benchmark worth acting on. Every recommendation arrives with the data behind it and a clear next step.
Learn why the best in sports and entertainment
choose Blinkfire for sponsorship valuation.
Blinkfire gives us the ability to deliver precise data on the exposure we provide—both directly and through earned networks. Their tools make it easy to measure, analyze, and present transparent reports to sponsors.
Make every sponsorship asset count – measure it today.
Book a demo