Bring your own AI. And your own data.
Connect Claude, Copilot or ChatGPT straight to Blinkfire — then put your ticketing, CRM, web or retail data in the same conversation and let your AI reason across all of it.
Sponsorship intelligence, available to every AI agent you work in.
One connection. Everything Blinkfire measures.
MCP is the open standard AI assistants use to reach outside data. Connect Blinkfire once and your assistant can query it the way it queries anything else you've connected.
MCPModel Context Protocol
Sponsorship data is only half the answer.
Blinkfire measures the sponsorship side of the surfaces your business already runs on. You hold the outcome side of those same surfaces. The answers live where the two meet — and your AI can hold both at once.
You already have the other half.
On these three, we measure the sponsorship on the surface and you measure what people did on it. Neither half answers the question alone. Together they do.
Web
Sponsor placements on your site and what that exposure is worth
Web analytics — sessions, journeys, conversions
App
Sponsor placements in your app and what that exposure is worth
App analytics — installs, sessions, in-app events
Matchday
In-stadium signage exposure and attendance
Ticketing — sales, scans, buyer history
Everything else Blinkfire measures
Already in your account, verified, nothing to set up.
- Social
- Digital
- Broadcast
- OTT & streaming
- TV earned media
- Talent & roster channels
- Audience & demographics
- Inventory
- Rate card
- Pricing insights
- Benchmarking & rankings
Everything else you bring
Whatever your business already runs on.
- CRM
- Purchase history
- Retail & POS
- Merchandising
Drop an export into the conversation — a week of ticket sales, a conversion summary — and your assistant joins it to Blinkfire data on the spot. No pipeline, no setup.
For more than an export can hold, send your data into Blinkfire and we model it against your sponsorship data — so the join is already there every time anyone asks.
“Did the partner campaigns that drove the most engagement also move single-game ticket sales?”
“Which of our sponsorships show up in the weeks our conversion rate climbs?”
“Across all our clients, where is sponsored content beating organic — and where isn't it?”
Ask the question nobody can answer fast.
Every team gets asked whether sponsored content is dragging engagement down. Getting a real answer normally takes an analyst a day of exports. Ask your assistant instead.
You
Are our sponsored posts actually hurting engagement? Break it down by platform for last quarter.
Your assistant · via Blinkfire MCP
Queried Blinkfire · 9,008 posts · 11 platforms
No — they're outperforming. Branded posts were 73.4% of what you published but drove 81.0% of total media value.
| Platform | Engagement | Branded share of value | eCPM |
|---|---|---|---|
| 389.7M | 82.1% | $38.50 | |
| TikTok | 97.4M | 71.0% | $19.96 |
| 56.0M | 68.3% | $8.48 | |
| X | 19.5M | 53.6% | $18.89 |
| YouTube | 2.3M | 89.8% | $11.76 |
Two things worth flagging. TikTok converts hardest — 14.9% engagement per impression against Instagram's 2.9% — but carries the lowest branded share of the big four, so there's room to sell into it. And game-day posts engage at 293% of baseline, which is where most of the unbranded content sits.
Live Blinkfire data, one quarter, one question.
It doesn't stop at the answer.
Most connectors let an assistant read your data. Blinkfire MCP lets it do the next thing too — so the insight becomes something your team can use without anyone opening a dashboard.
Ask
“Which branded posts drove the TikTok lift?” Your assistant already has the performance history — no export, no re-explaining the account.
Analyze
It ranks them on engagement, media value and engagement per impression, and separates game-day content from everything else.
Act
It builds the playlist in Blinkfire — the winning content collected, saved and ready to share with the partner or the creative team.
Put your sponsorship data in the tool you already work in.
Get started
Same data. Nothing in the way of it.
Connected in three steps
No developer required. If your team has one, the same data is available through the Blinkfire API, warehouse adaptors and scheduled exports.
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1
Add Blinkfire as a connector
In Claude, Copilot or ChatGPT, connect Blinkfire and sign in with your existing account.
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2
Ask your first question
Everything your account is licensed to see is available immediately — no setup, no modelling, no dashboard to build first.
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3
Bring your own data in
Add your ticketing, CRM, web or retail data to the same conversation and ask questions that span both.
Your account's rules, not the agent's
Connecting an AI assistant doesn't widen what anyone can see.
Questions people ask before connecting
Blinkfire MCP is a Model Context Protocol server that gives an AI assistant secure, direct access to your Blinkfire sponsorship intelligence. Instead of exporting data and pasting it into a chat, your assistant queries Blinkfire itself — social, digital, broadcast and in-stadium measurement — and answers in the tool you already work in.
Yes. Connect Blinkfire in Claude and you can ask about your sponsorship performance, media value, audience and assets in plain language.
Yes. Add Blinkfire as a connector in ChatGPT and your sponsorship data is available to ask about directly.
Yes. Teams working inside Microsoft tools can query Blinkfire sponsorship data without leaving them.
Yes — this is the main reason to use it. Your assistant can hold your ticketing, CRM, purchase, web or app data alongside Blinkfire's measurement in the same conversation and reason across both. Nothing has to be uploaded to Blinkfire first.
Anything you would otherwise build a dashboard view to answer: which partners drove the most media value, how branded content performs against unbranded, which platforms and assets are underperforming, how you compare to benchmarks, and how any of it lines up with your own business data.
The connection is authenticated against your Blinkfire account and respects the same entity access permissions you already have. An assistant can only see what your account is licensed to see.
No. Connecting Blinkfire in Claude, Copilot or ChatGPT is a settings-level step. Teams with developers can also reach the same data through the Blinkfire API, warehouse adaptors and exports.
Connect your AI to the business of sports.
Get started