Revolutionizing
Sponsorship Tracking
The power of AI, machine learning, and computer vision to transform sponsorship analytics.
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Using AI, machine learning, and proprietary, patented computer vision technology, Blinkfire identifies different sponsorship elements across media formats and platforms.
30+ Billion
Posts processed
20+ Billion
Brands detected
60+ Million
Assets spotted
Patented, built in-house.
Our technology is protected — and it's all ours.
Blinkfire's detection, valuation, and annotation methods are protected by a portfolio of granted and pending U.S. patents developed in-house, with no reliance on third parties for our IP.
- Brand & asset detection
- Image engagement scoring
- Real-time media valuation
- Automated review
Blinkfire SmartModelRouter™
One intelligent pipeline. The right model for every frame.
Sponsorship media isn't one problem, it's dozens. So Blinkfire doesn't run one model; we run many specialized layers. The SmartModelRouter™ inspects every piece of media and routes it to exactly the models it needs, intelligently and cost-effectively. Nothing is over-processed, and nothing is missed.
Brand & logo detection
Recognizes tens of thousands of brand marks across social, broadcast, streaming, and stadium feeds — even when partially occluded or at a distance.
Physical asset detection
Locates the surfaces sponsorship lives on — LED adboards, perimeter boards, uniforms and kits, backdrops, and equipment.
Face recognition
Identifies athletes, talent, and public figures to attribute exposure to the right person and audience.
Crest & badge detection
Distinguishes team crests, league marks, and club badges from commercial sponsor logos for accurate attribution.
Active vs. passive
Classifies whether a brand is the focus of a scene or in the background, so every valuation reflects true visibility.
Sport-specific models
Purpose-built models tuned per sport and format capture the placements and moments unique to each competition.
Scene & context detection
Understands what's happening in a frame, the shot, setting, and moment, to give exposure meaning, not just coordinates.
Large language models
Read captions, comments, and on-screen text to add context, sentiment, and language understanding to visual detections.
Intelligent routing
The SmartModelRouter™ decides which layers each media needs, running the right models in the right order to balance accuracy, speed, and cost.
Every post, broadcast, and stream is routed only to the layers it actually needs, delivering frontier-grade accuracy at a fraction of the compute cost.
blinkfire.ai
The social data your AI model is missing.
First-party, licensed sports & entertainment data — built for training frontier AI.
The same pipeline that powers our analytics produces one of the largest curated datasets in sports and entertainment. Through blinkfire.ai we license clean, annotated, PII-scrubbed data for AI training — text, images, video, spotted objects, and broadcast data — sourced from 150+ partners rather than noisy web scrapes.
500M+
Social posts
100M+
Brand logos
50M+
Annotated objects
99.4%
Annotation accuracy
Make every sponsorship asset count – measure it today.
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