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Valuation Service

The most advanced media valuation system across sports, media, and entertainment.

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A woman in a white Real Madrid jersey is taking a selfie with a smartphone. Digital overlays and pop-up boxes highlight multiple brand logos on her shirt, showing their individual valuation, including Adidas ($5,512.34), Emirates Airlines ($14,134.20), and HP ($3,816.58). blinkfire white logo

AI and CV-Powered Brand Recognition:

Track Sponsorship Exposure with Blinkfire's Patented Tech

Image Valuation

Uncover social and digital data to make better, more informed decisions.

A tennis player in a black shirt is mid-swing on a blue court. An overlay with Blinkfire technology highlights the Emirates Airline logo on his shirt and a scoreboard, with a pop-up showing Emirates Airline's Visibility by Device and Engagement reach for this post: 49,376.
  • Mimics ad auctions on social media and digital media text.
  • Brands are detected with corresponding size, quality, and visibility profiles.
  • Real-time ad rates are easy to analyze, explore, and use for valuation across the platform.

Video Valuation

Measure media value and impact of your partnerships.

A golf video from a Blinkfire video analysis tool showing a TGL (TGL presented by SoFi) golf event. The interface uses digital overlays to highlight sponsor assets like SoFi, with a panel on the right displaying real-time tracking of brand exposure duration and a lower panel breaking down the visibility data by asset type (Jumbotron, Teebox, Sleeve, Cap).
  • Entire length of video processed to detect the entire exposure of a brand— across social and broadcast.
  • Using audience retention in videos, our valuations factor in point-in-time viewership when brand exposures happened.
  • Size, quality, and visibility of logos are also factors automatically detected and included in our valuation methodology.

Blinkfire’s Strength Meter™

Device viewership matters, so we built Strength Meter.

A screenshot shows three soccer players celebrating on a field, with two brand logos digitally highlighted from Blinkfire's AI and CV technology. The Nike logo on the player's jersey is outlined in red, with a pop-up showing Engagement reach for this post: 6,165,455 and a Nike's Visibility by Device icon array. The Spotify logo is outlined in green, with a similar pop-up for its engagement reach and device visibility.
  • Brand size, quality, and visibility by device: desktop, laptop, tablet, and mobile.
  • Device usage is broken down and applied to brand size, quality, and visibility score.
  • Value received is proportional to the device visibility profile for each brand detection.
A tennis player in a yellow shirt has a digital overlay highlighting the Nike logo on his chest. A pop-up box using Blinkfire technology shows the brand's sponsorship valuation of $14,076.08.

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