BY THE NUMBERS: From a $6.5M Enterprise dasher board to 4.6 billion team views across all 32 clubs, the 2025-26 NHL Report quantifies exactly where fan attention and sponsor dollars went this season.
Blinkfire's 2025-26 NHL Report breaks down a full season of social and sponsorship performance across all 32 teams, from opening night through the Stanley Cup Final. Drawing on Blinkfire's proprietary tracking across Instagram, TikTok, YouTube, X, Facebook, and Threads, plus owned and earned sponsorship value across jerseys, dasher boards, and TV broadcasts, the report quantifies where fan attention went and what it was worth to sponsors — down to the dollar.
Inside, you'll find out which team topped follower growth this season, why Pittsburgh's jersey patch tops the league's valuation, how an expansion franchise and a rebuild built around a rising rookie star drove the league's biggest social gains, and how the story shifted in the playoffs as the Carolina Hurricanes' championship run produced the biggest day on social in franchise history. Download the full report for the complete rankings, valuations, and season-defining trends.