BY THE NUMBERS: From a $49.7M jersey patch to 689.4M+ total followers across all 30 teams, the 2025-26 NBA Report quantifies exactly where fan attention and sponsor dollars went this season.
Blinkfire's 2025-26 NBA Report breaks down a full season of social and sponsorship performance across all 30 teams, from opening night through the Finals. Drawing on Blinkfire's proprietary tracking across Instagram, TikTok, YouTube, X, Facebook, Threads, and Weibo, plus owned and earned sponsorship value across jerseys, in-arena assets, and TV broadcasts, the report quantifies where fan attention went and what it was worth to sponsors — down to the dollar.
Inside, you'll find out which team topped follower growth this season, why the Lakers' jersey patch alone is worth more than the next four combined, how a single generational rookie season moved the needle for an entire franchise's social footprint, and how the story flipped in the playoffs as a surprise Finals run rewrote the season's biggest storylines. Download the full report for the complete rankings, valuations, and season-defining trends.