At Blinkfire, we processed more than 52.5 million posts and our computer vision and AI technology spotted 29.8 million logos.
In 2024, sports, entertainment, and social media redefined how brands, athletes, and creators engage with audiences, leaving a lasting footprint on culture and branding. We also launched two new products, continuing to provide customers with the most accurate, comprehensive, and innovative sponsorship reporting tools.
This report dives into the data and stories that shaped 2024, unpacking top ten brand leaders, asset benchmarking, and the creativity behind viral campaigns, offering a view of a year where the boundaries of social media in sports and entertainment were boldly pushed.