2024 Formula 1 Report

Throughout the 24 Grands Prix held in the 2024 season, Formula 1 generated over one billion engagements across its official channels, reflecting the sport’s immense global following.

The Brirtish Grand Prix emerged as the most engaging race of the season, amassing more than 68 million interactions. This surge was driven by standout performances from British drivers—George Russell secured pole position, and Lewis Hamilton, in his final year with Mercedes, took a historic victory. Hamilton's win on home soil generated major engagement for the league. A similar trend happened at the Monaco Grand Prix, where local hero Charles Leclerc won.