2023 Blinkfire Insights

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In 2023, Blinkfire's patented, proprietary AI and computer vision technology detected 46% more brand logos compared to 2022.

Welcome to Blinkfire’s 2023 Insights Report. Our Insights Report is not just about data; it’s a journey through the dynamic intersections of sports, social media, digital, and sponsorships in 2023. Dive in for insights on top 10 brands across specific sports, content trends, ad rates, memorable sports moments, and much more. Our report covers data from Blinkfire across social media, digital, broadcast, and OTT platforms.

So much happened this year. In Blinkfire’s platform, social media posts increased 6% compared to last year, Messi electrified soccer fans in the United States with his move to Inter Miami, “Barbenheimer” took over social media, Kim Kardashian teamed up with the NBA and WNBA, and Meta launched Threads.

We hope you learn something new and let the data-driven insights inspire you into the new year.

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