Annual Report

Blinkfire Analytics 2021 Insights Report

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Did you know? Partnering with sports teams to run digital activations returns 3-5x better engagement rate compared to running promoted ad campaigns.

We’re back with our 2021 year end report. In 2021, we collected more than 27.5 million posts in Blinkfire from teams, players, leagues, creators, brands, federations, and more.

This report is bit a different than last year, as we highlight 10 insights across social media, paid media, sports, and sponsorship. Global Ranking, our benchmarking tool, rounds out the end of the report. It includes top 10 rankings across different sports and leagues based on social media engagement and video views from networks like Twitter, Instagram, Facebook, YouTube, Sina Weibo, and TikTok.


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2021 was a very good year for Asian social media platforms, especially Douyin.
1.7 - Average number of brands present across platforms tracked by Blinkfire (in 2021)
Social and digital activations were the breakout stars in 2021.

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