The Giro d’Italia isn’t just one of cycling’s Grand Tours—it’s a global digital powerhouse. With over 5.6 million social followers and a three-week race format, the Giro must deliver real-time content, high-impact engagement, and sponsor value every day. Learn how the Giro stays ahead of the pack.
Discover how Blinkfire powers the Giro’s digital strategy—from daily content optimization and performance tracking to automated reporting for sponsors. See how the team cut reporting time from weeks to hours, while boosting engagement, video views, and media value across TikTok and Instagram.
How much growth can you achieve in just three years? Dive into the numbers comparing 2022 to 2025:
+100% increase in post value, +86% jump in video views per post, and stronger engagement across every metric. This report breaks it all down.
“Thanks to Blinkfire, we’ve completely transformed the way we work. What used to take two or three weeks to report, we now
complete in just a few hours—even multiple times during a race, something that was unthinkable before. We track the performance of our social media channels daily, getting accurate, stage-by-stage data that allows us to adjust our strategy in real time.”
Simone Pozzi
Head of Digital Development, Giro d'Italia
