The 22nd running of the FIFA World Cup starts Sunday, November 20 in Qatar. It’s been more than four years since France won the World Cup in Russia, and much has changed in the world of sports, social media, digital, and sponsorship. We’re more connected than ever, and the teams and athletes who compete over the next month will give fans unparalleled access — on and off the field.
Social media feeds will fill with mentions of “soccer” and “football” through December. And, storytelling will be key for both participating teams and sponsors. Thirty-two teams across 64 matches are set to play on soccer’s biggest stage. Blinkfire has a guide on the players, teams, and sponsors to watch and follow over the next month.