Who we are
Steve and Juan Luis met in 2006 while Steve was COO of FeedBurner and looking to expand the company's global reach to Europe and Spanish-speaking South America. Juan Luis and his company at the time were signed as a key FeedBurner partner to localize feedburner.com into Spanish, and help re-sell the product to publishers and advertisers in those markets. Since that time, Steve has been an active advisor in Plug and Play España, where he re-engaged with Juan Luis.
Why are we doing this
The founders' passion for the intersection of digital media and sports is what initially spawned the idea for the company. Individually, as well in collaboration with key investor/advisor/FeedBurner co-founder Matt Shobe, our experience of understanding how to create compelling analytics and ad tech by being in between publishers, advertisers, and consumers (much learned during our 4 years at Google) led us to this particular market innovation.