Case Study

How Colo-Colo won on social media in 2022

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Colo-Colo won its 33rd Chiliean Championship, the team’s first in five years, on November 6, 2022. Not only did Colo-Colo perform on the soccer field, but also the Chilean team saw a strong performance on social media — showing that winning can be impactful. Colo-Colo’s team that manages social media, marketing, and partnerships grew in 2022.


Colo-Colo has worked with Blinkfire since the start of the 2021 season. The team integrated Blinkfire into their daily work projects across various departments, ranging from social to partnerships..


Colo-Colo signed more sponsors in 2022 through social and digital activations. Because of the uptick in partners, Colo-Colo used Blinkfire’s real-time reports to send to sponsors throughout the season. Blinkfire’s Sponsorship Report is one of the most used reports by Colo-Colo. During the 2022 season, official partners earned 96% more exposure on Colo-Colo’s social media channels compared to the 2021 season.

“Blinkfire has been key to showing our brand partners their ROI. We have managed to renew 90% of our sponsors under better contract terms.”

Samuel Pérez
CCO & CMO, Colo-Colo

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