Case Study

How CA Osasuna grew 3,100% on TikTok

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CA Osasuna is a Spanish professional soccer club in LaLiga and is based in Pamplona, Navarre, the city best known for the Running of the Bulls. The team has over three million social media followers across Facebook, Instagram, TikTok, Twitter, YouTube, and Sina Weibo.


In 2017, CA Osasuna started working with Blinkfire to help grow the team’s social presence and value social and digital sponsorships.


After unlocking valuable insights in Blinkfire, CA Osasuna built a dedicated social media and digital team to develop a social media first strategy to grow its following and create platform-specific content. This helped the team with explosive growth on TikTok, highlighted by the viral “Osasuna nunca se rinde” chat that fans sing at the club’s El Sadar Stadium.

“The day we realized the chant went viral, we made it our own. The combination of our team plus taking advantage of this special social media moment is why we have seen such growth over the past six months.”

Aitor Royo
Head of Press, CA Osasuna

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