Case Study

How Saracens used Blinkfire Analytics to sign new front of jersey sponsor

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Saracens Rugby Football Club is one of the most successful Gallagher Premiership Rugby clubs. As part of the club’s focus on finding a new principal partner for 2020-21, Saracens selected Blinkfire Analytics to support their sponsorship, social media, and marketing departments with social media insights, partner exposure, and campaign optimization.
With Saracens’ marquee sponsorship deal with Allianz ending after the 2019-2020 season, the club needed to find a new front of jersey partner and position, package, and sell their social media assets.

Saracens’ partnerships and marketing teams relied on Blinkfire’s Media Kit and Scene Value Reports to value their inventory, find opportunities, sign front of jersey sponsor City Index, and sell content series to new sponsors. Using Blinkfire’s Media Kit, Saracens generated a rate card across Facebook, Instagram, X, and YouTube. The rate card used predictive analytics and future KPIs to give Saracens the average engagement per post and average value per post for each social channel for the 2020-2021 season. This offered the social team baseline rates to give to the sales and partnership departments.

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Using Blinkfire data, Saracens signed City Index as main partner for both men’s and women’s kits.

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