Case Study

Rhein-Neckar Löwen uses real-time social data to lead negotiations with partners

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Overview
Rhein-Neckar Löwen, part of Handball-Bundesliga, is a German handball club based in Mannheim and have won the title twice since the founding of the club back in 2002. Apart from their successes on the pitch, the club also stands for community and tradition which is reflected through their social media posts.
Challenge
Rhein-Neckar Löwen looked to improve their social and digital strategy to drive higher engagements and higher value for partners. They were in need of a platform that allowed them to receive data in real-time and lead negotiations with partners and potential partners.
Solution
Since signing with Blinkfire Analytics in 2019, Rhein-Neckar Löwen has successfully led negotiations with partners. The club renewed partnerships and signed new deals with the help of the data provided by the Blinkfire Analytics platform.
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13%
Year-over-year follower growth
58%
Year-over-year engagement growth
177%
Earned media value for partners