Case Study

Hampshire Cricket reframes approach to digital and social content

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Hampshire Cricket is one of eighteen first-class county clubs within England and Wales. The club partnered with Blinkfire Analytics to reframe their approach to digital content and social output.


Hampshire Cricket looked to shift from exclusively offering traditional commercial assets to incorporating digital content as part of a partner’s activation rights.


Three months into using Blinkfire Analytics, Hampshire Cricket’s marketing and commercial teams unlocked greater efficiencies in social media engagement measurement, enabling more insight-led content generation and output.

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Instagram followers
increased 27%
in 2020
Instagram Avg Eng/Post
increased 19.5%
in 2020 vs 2019

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