We’re back with our Esports Q2 2021 Insights Report.
You’ll see some familiar data from our Q1 2021 Report like top 10 esports brands by engagement as well as specific content trends. No surprise here, but Instagram and TikTok led the way in terms of growth and engagement.
Most of our data comparisons in this report look at Q2 2021 versus Q1 2021, as the height of the pandemic and lockdowns occurred during Q2 2020.
Branded assets and scenes is a unique reporting feature for Blinkfire since our patented and computer vision technology not only recognizes brands in posts, but also assets and scene/content types. This is an amazing feature that has let our esports-specific customers thrive when it comes to building out the best partner content.
Global Ranking is a new report in our esports insights report. Global Ranking allows teams to benchmark their social data. In reviewing Q2, we saw some interesting shifts in social media engagement across Brazilian and Southeast Asian teams. Enjoy some fun Q2 Insights, and we’ll see you for Q3 soon!