Case Study

How Deceuninck-Quick-Step grew partnerships with real-time social media analytics

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Overview
Deceuninck-Quick-Step, a Belgian UCI WorldTeam Cycling Team, was founded in 2003. ‘The Wolfpack’ has been one of the top cycling teams over the last decade, reaching more than 700 UCI victories and ranked the most successful team in the world eight years in a row (2012-2019).
Challenge
Deceuninck generated most brand exposure through traditional assets, but did not focus on organic exposure from cycling jerseys, step and repeats, and bike partners. In 2019, the team partnered with Blinkfire Analytics to increase social media metrics (value, engagement, reach) and report to partners on a regular cadence.
Solution

Because of Blinkfire Analytics’ exportable PowerPoint reports, Deceuninck sent recaps to their partners on a monthly basis, providing digital and social media insights to drive further partnership agreements.

When Julian Alaphilippe led the Tour de France in 2019, Deceuninck took advantage of Blinkfire Analytics’ real-time capabilities.

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During the 2019 Tour de France, Deceuninck’s Instagram channel saw engagement increase
130%
compared to 2018.