Annual Report

2021 Women in Sports Report

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Brands want to be where the eyeballs and audiences flock. During the last decade, women’s sports have generated and grown audiences across TV, social, and in-stadium, while sponsorship investments in leagues, teams, and female athletes have increased.

Although the value of these deals can be modest in comparison to men’s sports, we continue to see women take charge -- with their brand, sponsorship deals, and voices. At Blinkfire Analytics, we’re watching the marketing trends, looking out for sponsorship opportunities, and highlighting best practices across the sports space. Women’s sports, both teams and individuals, use their platform to bring style, fun, determination, and equality to the forefront. In this report, we summarize some of the latest marketing trends, sponsorship opportunities, and social media MVPs.


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