In September 2015, LALIGA partnered with Blinkfire to track, value, and report on sponsorship exposure across social and digital media. Over the past eight years, LALIGA and their 42 clubs have used Blinkfire to strengthen their strategy, expand their brand, and offer sponsors the most transparent valuations and data on the market.
The digital and social ecosystem consists of many pieces, starting with social media followers — as that audience is the heartbeat of LALIGA teams. During the 2022-23 season, the 42 teams in LALIGA’s first and second division increased followers by more than 23.7%, adding 181.8 million new followers — more than the two previous seasons combined.
Social networks are powerful tools for the growth and global reach of sports organizations. One platform that has gained immense popularity is TikTok. LALIGA’s TikTok growth is proof of the league’s ability to successfully adopt new trends in the social media landscape. The 2022-23 LALIGA EA SPORTS season saw the league’s and teams' TikTok follower growth eclipse that of the Premier League, Ligue 1, Serie A, and Bundesliga.
“Blinkfire lets us better understand soccer’s social media ecosystem and helps us gain insights into how LALIGA, clubs, and our competitors are growing. We also analyze how fans engage and consume content.”