Misfits Gaming Group: Social Valuation, Influencer Strategy, & Cryptocurrency

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“We left our previous provider Zoomph and went with Blinkfire because Blinkfire is leaps ahead of their competitors in how they aggregrate and visualize the data captured.”

At the beginning of 2022, Blinkfire Analytics partnered with Misfits Gaming Group (Misfits Gaming, Florida Mayhem, and Florida Mutineers) to help the esports organization track, value, and report social media and sponsorship data.

Blinkfire Analytics had the pleasure of speaking with Will Pazos, SVP of Block Born/ Misfits Gaming Group, about numerous topics, including why Misfits selected Blinkfire, their influencer strategy, and the growing focus on cryptocurrency.

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