Talking sports sponsorships with CaixaBank and Blinkfire Analytics

Blinkfire helps us measure, analyze, and improve the assets that apear in social media and detect the trends across platforms as well as assist with the choice of assets when negotiating with partners. - Albert Turull

CaixaBank and Blinkfire Analytics have worked together since 2015. The Spanish bank uses Blinkfire to track, value, and report on their sports sponsorships, including Valencia CF, FC Barcelona, Real Betis, and FC Barcelona Feminí. Blinkfire had the chance to sit down with CaixaBank’s Partnerships Manager Albert Turull to discuss the brand’s role in sports sponsorships and how partnering with Blinkfire allowed them to report more effectively and efficiently.