Anon user

Your Sponsorship Data Platform

AI-powered insights to drive sponsorships, optimize media, and grow audiences.

blinkfire white logo

Explore Blinkfire's industry-leading valuation, reporting, and research tools.

Products

From analytics to activation: Measure, manage, and grow your sponsorship and media results.
A marketing graphic for Blinkfire Analytics showing an athlete in a sponsored jersey next to a bar graph of social media valuation data.
  • All-in-one tracking

    Track performance analytics, sponsorship exposure, and audience data.
  • Real-time data

    Measure engagement, valuation, and impact of partnerships in real-time.
  • Strategic insights

    Analyze audience demographics, monitor content, and create strategies.
Learn more about Blinkfire Analytics
A screenshot of the Blinkfire Inventory Manager dashboard, showing a table with sponsorship content placements, prices, and performance metrics, next to a list of product features.
  • All-in-one reporting

    Report, manage, and track all sponsorship inventory in one platform.
  • AI analytics

    Leverage advanced analytics and AI to assess sponsorship performance.
  • In-depth breakdowns

    Detailed view of media placements across digital, broadcast, and social.
Learn more about Blinkfire Inventory Manager
A marketing graphic for Blinkfire Benchmarking showing a table with social media rankings for different sports entities and a list of key features, including competitive analysis and strategic insights.
  • Competitive analysis

    Compare sponsorship performance across organizations and talent.
  • Strategic insights

    Gain insights into market trends and partnership effectiveness.
  • Sponsorship KPIs

    Measure and compare the return on sponsorship investments.
Learn more about Blinkfire Benchmarking
A marketing graphic for Blinkfire Broadcast & Streaming, showing a dashboard with total viewership and broadcast valuation data, alongside a table of past broadcasts and a list of key product features.
  • All-in-one tracking

    Track, measure, and analyze broadcast and streaming.
  • Viewership insights

    Access viewership data on media exposure and viewership, providing immediate insights.
  • Value partnerships

    Accurately attribute value to partners from on-air
Learn more about Blinkfire Broadcast & Streaming

Solutions

Simplify sponsorship management across the sports & entertainment industries.
  • Rights Holders feature Detailed analytics for sponsorship packages, ensuring maximum value for organizations and partners.
  • Rights Holders feature Manage partner assets and deals in a centralized dashboard for visibility and control.
  • Rights Holders feature Compare your organization's performance and partners against peers, identifying opportunities.
  • Rights Holders feature Integrate broadcast & streaming with social and digital, for a complete view of media rights and viewership.
  • Brands feature Justify current spend and optimize future sponsorships by tracking, measuring, and quantifying ROI.
  • Brands feature Create and manage rate cards for talent and access performance tracking of campaigns.
  • Brands feature Keep track of how partnerships are doing relative to competitors, staying responsive to market changes.
  • Brands feature Capitalize on your brand's visibility exposure through targeted broadcast, and streaming sponsorships.
  • Agencies feature Generate activation budgets and monitor campaign performance for better operations and results.
  • Agencies feature Identify and track all clients in real-time to ensure optimal campaign performance, ROI, and engagement.
  • Agencies feature Compare client performance against benchmarks by finding new opportunities and refining strategies.
  • Agencies feature Customize reports and integrate data sources to deliver actionable insights aligned with client-specific KPIs.
  • Colleges & NIL feature Centralize discussions, track deal statuses, and use analytics to identify potential partnerships.
  • Colleges & NIL feature Optimize NIL value by analyzing athletes, building rate cards, and categorizing top-performers.
  • Colleges & NIL feature Gain real-time visibility into performance metrics such as engagement and follower growth.
  • Colleges & NIL feature Benchmark teams and athletes against peers, prospect new talent, and gain insights.
  • Media companies feature Optimize partnerships with intelligent tools that predict sponsorship value and track deal flow, and more.
  • Media companies feature Track activations and analyze audience engagement instantly, allowing for adjustments.
  • Media companies feature Evaluate KPIs across competitors to refine strategies, find trends, and uncover white-space opportunities.
  • Media companies feature Harness comprehensive benchmarking and trend analysis to stay ahead of the competition.
See more for Rights Holders

Customer Stories

From Insights to Impact

8.6B

2023-24

video views

+3,100%

TikTok follower growth

+96%

Official sponsorship value

Real stories, real results with Blinkfire

Blinkfire's benchmarking tools have transformed how we assess and research sponsorship assets across major league sports. The platform provides near real-time access to granular quantitative data, enabling us to deliver strategic insights backed by consistently reliable and accurate data for our clients.

Company logo

Andrew Carcich

Director of Sports & Brand Insights, Klutch Sports

We love Blinkfire – the platform and the team behind it! While we use the platform’s reports almost daily, one of the greatest assets is the Blinkfire Customer Success team; they were integral in our helmet sponsorship.

Company logo

Allie, McLeod

Senior Manager, Market Intelligence, Tampa Bay Lightning

Unlock the Power of Intelligent Sponsorship Analysis

A marketing graphic for Blinkfire's brand tracking technology, featuring a soccer player with sponsor logos highlighted by green and blue boxes, next to a list of product features.

Technology made to revolutionize

Proprietary AI and computer vision technology built for the sports and entertainment industry.

  • Comprehensive Brand Tracking

    Detect and monitor sponsor logos and physical assets.

  • Contextual Exposure Insights

    Analyze content scene and differentiate between active and passive exposure.

  • Quantifiable Sponsorship Value

    Utilize our proprietary Strength Meter to measure the true value of sponsorships.

Learn more
A marketing image for Blinkfire's valuation product, featuring a hockey player with a sponsored helmet and jersey highlighted by blue boxes

Valuations that you can trust

Precise, real-time data to help you make informed decisions and boost your investment.

  • AI-Driven Insights

    Precise, real-time valuations across social, digital, and broadcast.

  • Real-Time Analytics

    Instant data on engagement, media value, and reach to update your campaigns.

  • Unmatched Transparency

    Easy to understand valuation model across all media, made for anyone.

Measure more
A marketing graphic for Blinkfire Analytics, featuring two athletes next to data points on sponsorship assets, and a call to action to Book a demo.

Make every sponsorship asset count – measure it today.

Book a demo
Witness the magic