Q & A

Sporting CP Digital Brand Manager Mafalda Monteiro talks social media & creativity during COVID-19

May 26, 2020
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Blinkfire’s team is lucky enough to work with Sporting CP. The team has seen some of soccer’s biggest stars get their start in Lisbon — Cristiano Ronaldo, Bruno Fernandes, and Luís Figo to name a few. Across social media, the team does an outstanding job with digital assets, such as player of the match, game preview, and birthday posts, however, things have changed quite a bit since March 11 due to the pandemic.

During the last two and a half months we’ve seen teams, just like Sporting CP, step out of busy, hectic schedules filled with game days and regular season play to navigate the new sports landscape — no live sports, but plenty of innovating around content, creativity, and ultimately, a return to the pitch, except with no fans.

Sporting CP’s Digital Brand Manager Mafalda J. Monteiro joined us for a Q&A, where we focused on their new social strategy, adapting to the evolving sports ecosystem, and continuing to create content that drives conversations and fan experiences. Take a read through — Mafalda brought pure GOLD to the interview!

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