Case Study

Larry H. Miller integrates Blinkfire Analytics across properties

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In 2018, Larry H. Miller Sports & Entertainment (LHMSE) owned and operated the Utah Jazz, Jazzing Gaming, Salt Lake Bees, Salt Lake City Stars, Tour of Utah, Megaplex Theatres, and The Zone.
As a large organization with numerous sponsors across their different properties, LHMSE needed a robust solution in 2018 to audit their social media sponsorships and social media analytics in real-time to ensure their content drove value for sponsors and potential opportunities.
LHMSE created a more automated and efficient process when reporting to brand partners. Internally, more than 40 licensed users across partnerships and digital sales to business intelligence leveraged Blinkfire Analytics’ data, insights, and customer success team.
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2018-2019 Season
23% increase in Zions Bank-branded press conference posts

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