Case Study

San Jose Earthquakes partners with Blinkfire Analytics, grows sponsorship exposure

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Overview
Matching their dynamic squad on the pitch, the San Jose Earthquakes are one of the top digital teams in MLS. With a unique combination of team and city-related content on their social channels, the Earthquakes are Bay Area through and through. A proud Blinkfire partner, the Earthquakes were voted 2019 MLS Digital Team of the Year at the league season-end awards and have seen fantastic growth in their social channels on engagements, followers, and brand exposure.
Challenge
Heading into the 2019 season, the San Jose Earthquakes went through a few off-season transitions: hired a new coach and rebuilt their digital media & marketing teams. San Jose partnered with Blinkfire Analytics to track and value sponsorship exposure and unlock new ways to integrate partners into social and digital content.
Solution

After inserting Verizon on the team’s quote graphics, the Earthquakes used the Blinkfire Analytics “Media Kit” and “Scene Value Report” to show the average engagement per image across social media accounts and track how the Verizon-sponsored quote graphic performed.

At the end of the 2019 season, outside of San Jose Earthquakes’ naming rights and jersey sponsors, Verizon drove the most value across the team’s social media channels, with more than 95% of value from the quote graphic activation.

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Quote Graphics
10%
increase in engagements
95%
of Verizon value driven by quote graphic