Case Study

How AS Monaco’s integration with the Blinkfire API helped the club automate reporting

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AS Monaco, based in Monaco, competes in Ligue 1, the top-tier French league. During the 2020-2021 season, the Red and White had impressive showings: finalist in the Coup de France and finished third in Ligue 1, punching their ticket to Champions League play next season. As part of AS Monaco’s digital transformation, the team wanted to strengthen their data analysis development and execution while implementing business intelligence solutions throughout the organization.
The AS Monaco Business Intelligence (BI) department started in September 2020. Following their first data audit, the BI department realized that data points across social, digital, and sponsorship, when combined, could create a compelling story. AS Monaco wanted to work with a provider to bring information into their data warehouse while also building a more streamlined approach to reporting. Blinkfire Analytics was the perfect solution and partner for the club.

From the beginning, it was clear AS Monaco and Blinkfire were on the same page about innovation. Blinkfire’s proprietary and patented artificial intelligence and computer vision technology identified AS Monaco’s sponsors and grouped different types of posts based on image, video, and text. This was important data for the club’s BI department, for which they previously did not have a solution.

Blinkfire’s turnkey API data connectors proved invaluable. In a matter of days, AS Monaco’s BI team plugged business critical social media data into their PowerBI Data Warehouse. This enabled multiple stakeholders across marketing, digital, and commercial departments to gain visibility and access various business-critical insights.

We, as a club, want to rise in the digital space. Reporting automation is key for responsiveness, especially in a fast-paced environment like sports, and the club quickly identified Blinkfire as the best partner to innovate in terms of data analysis. Now, AS Monaco not only uses all references from the Blinkfire API, but we also work across different data platforms to enrich our BI system and create insightful visualizations.

Alexandre Biton
Senior Business Intelligence Manager, AS Monaco

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AS Monaco reduced reporting time by
using Blinkfire and the Blinkfire Reporting API

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