From the beginning, it was clear AS Monaco and Blinkfire were on the same page about innovation. Blinkfire’s proprietary and patented artificial intelligence and computer vision technology identified AS Monaco’s sponsors and grouped different types of posts based on image, video, and text. This was important data for the club’s BI department, for which they previously did not have a solution.
Blinkfire’s turnkey API data connectors proved invaluable. In a matter of days, AS Monaco’s BI team plugged business critical social media data into their PowerBI Data Warehouse. This enabled multiple stakeholders across marketing, digital, and commercial departments to gain visibility and access various business-critical insights.
We, as a club, want to rise in the digital space. Reporting automation is key for responsiveness, especially in a fast-paced environment like sports, and the club quickly identified Blinkfire as the best partner to innovate in terms of data analysis. Now, AS Monaco not only uses all references from the Blinkfire API, but we also work across different data platforms to enrich our BI system and create insightful visualizations.