As the digital era continues to evolve, social media and Advanced TV valuations can no longer be based solely on standard-sized TV without considering the newest digital formats and devices.
When the pandemic hit and the world essentially shut down, we had to pivot to more social and digital activations. For some of our partners, this is still a bit of an unknown area. Blinkfire accurately measured the media value and quantified the exposure and engagement. Working with an established entity – a team who understands the ins and outs of the space – was invaluable for us. We could immediately trust their analysis and insights without any second guessing, and confidently share that value with our partners.
Director, Corporate Partnership Marketing, Cleveland Cavaliers
Blinkfire's valuation methodology is built so it can be easy to understand and apply. There should be no black boxes when it comes to valuation.
Mimics ad auctions on social media and digital media
Brands are detected with corresponding visibility profiles.
Real-time ad rates are easy to analyze, explore, and use for valuation across the platform.
Entire length of video processed, no estimates, to detect the entire exposure of a brand.
Using audience retention in videos, our valuations factor in point-in-time viewership when brand exposures happened.
Clarity of logo and size are also factors automatically detected and factored into valuation as well.
Brand visibility by device: desktop, laptop, tablet, and mobile.
Device usage is broken down and applied to brand visibility.
Value received is proportional to the device visibility profile for each brand detection.